Does Your Website Work as Hard as You Do?
Most tradesmen have a "digital business card" that nobody finds. I build high-performance engines for your brand that put your van at the top of Google when customers in Darlington or Bishop Auckland search for your trade.
Stop Buying Leads - Get a Trade AuditHelping certified tradesmen dominate local search in the DL postcode area.
The 2026 "Search Net" Strategy
The "Need it Now" Lead
Capturing the Emergency Plumber or 24-hour Electrician. These are high-intent, low-friction calls where the customer is ready to pay for speed.
The 2026 Asset Lead
Targeting the North East skill shortages: EV Charger Installation, Solar Roofing, and Heat Pump Retrofits. High-margin, future-proof work.
Hyper-Local Postcode Power
Dominating specific zones like DL14, DL4, and DH1. We make sure your van is the "nearest" option in the Google Map Pack.
The "Big Agency" Myth vs. Plumbing Reality
When a boiler goes in Bishop Auckland or a pipe bursts in Darlo, people don't scroll through pages of London-based agencies. They want the guy who is already on the map.
Big agencies treat Gas Safe Engineers like a generic "product." They don't understand that a £3k boiler installation lead is worth 100x more than a £60 washer fix. I don't just "get clicks"—I target the high-ticket installs that keep your gas van on the road and profitable.
Why they miss the mark:
- No Local Context: They don't know the difference between Cockerton and Coundon.
- Ad-Waste: They burn your budget on "Plumber" clicks when you want "Boiler Finance Darlington."
- Slow Response: If your site goes down on a freezing Monday morning, they’re still in a meeting. I'm local.
Proper SEO is a Power Tool, Not a Toy
You wouldn't show up to a rewire with a plastic screwdriver, so why let a "generalist" agency handle your digital presence with a template? Most agencies sell you a "Priority Boarding" seat on a plane that hasn't got an engine.
I build SEO the way you build a house: from the footings up. I handle the heavy lifting—the technical code, the national-level backlinks, and the local signals—so you can focus on the job. From Shildon to Sedgefield, I make sure your van is the one they see first.
The Tradesman's Guarantee
I was 'Backlinks Dan' in the big agencies because I did the work they were too lazy to do. No account managers, no jargon, and no 12-month lock-ins. If your phone isn't busier, you don't pay. Simple as that.
GET A REAL TRADE AUDITIf You Aren't Here, You're Nowhere.
Go on. Open a new tab. Search for your trade in your town.
- 🔍 Plumber Darlington — Are you in the Top 3?
- 🔍 Electrician Durham — Does your van show up?
- 🔍 Plasterer Bishop Auckland — Are you even on Page 1?
If you aren't in the Google Map Pack, you are invisible to 70% of local customers. You're left fighting for the scraps on the second page or paying for "shared" leads that have already been called by five other firms.
Claim Your Spot on Page 1Local Success Stories
Proven strategies from my time lead-optimising at a major Darlington agency—delivered with local honesty.
Mentor Lock & Safe
Wallington & Croydon
Owned by Lee MacDonald, we ensure they dominate the Map Pack for emergency locksmith searches.
View Site →Banbury Water Softeners
Banbury & Oxfordshire
Dominating niche local hard-water intent, making them the regional authority.
View Site →A Piano Teacher
Gosport & Fareham
Turning local reputation into long-term students by owning the Gosport music niche.
View Site →The Real Cost: Directory Fees vs. SEO
3 Ways I Get Your Van Noticed
1. The Map 3-Pack
When a boiler bursts, people go to the Map. I make your business the most prominent choice in DL1, DL4, and DL14.
2. 100/100 Mobile Speed
Customers on weak 4G shouldn't wait. My sites hit perfect speed scores so your "Call Now" button is seen instantly.
3. High-Value Leads
I target high-value jobs: full rewires, extensions, and commercial contracts that keep your business profitable.
The Graft That Google Rewards
